Operational Status And Development Trend Of Medical Beauty Marketing

Twenty years, along with the deepening of China’s reform and opening up, thesudden emergence of the medical cosmetic industry, the rapid development of strongmarket demand does not decline. Continuous, rigid beauty needs beauty craze led toKorea after he and the introduction of Korean technology and experts in a variety ofhidden behind the boom Fu Han (such as failure caused international disputes, etc.)caused the rise round of domestic medical beauty market.However, with the development of the market, the medical cosmetic industry, thereare a variety of problems, which restricts the development of industries and enterprises.First, space medical cosmetic market demand is very large, and profit margins thantraditional manufacturing, services are much higher, some companies will be contributedto the (hospital) of rapid development. The rapid development, revealed some companies(hospitals) some shortcomings in management, such as making sense deprivation, poormanagement, management simple and crude, backward equipment and facilities and soon. Secondly, medical cosmetic surgery hospitals face of fierce market competition, manyhospitals eager to seize market share and market position, but regardless of the costresulting in poor profitability; and thirdly, some companies immature corecompetitiveness, the most prominent is the professional and technical immature, whichwill bring attractive enough for senior technical personnel, it is difficult to gatherhigh-end talent.Faced with these problems, enterprises (hospitals) of strategic planning and corecompetitiveness is especially important to find ways to take the road of sustainabledevelopment is the most important. In the overall plan, companies should seek to maximize profits, or the size and market maximization, to a certain extent affect thedevelopment of the medical cosmetic industry.In this paper, a study from the status quo and development trend of medical cosmeticmarket operations, the actual hospital, for example, the overall market demand formedical cosmetic surgery hospital in analysis, development law analysis, analysis ofhospital strategic analysis, operational status from management, medical, marketingmulti-angle analysis, summed up the future of the medical cosmetic market development.First, from the body of plastic surgery medical background, the first analysis of themedical cosmetic development situation in the country, and then through the analysis ofthe existence of the medical cosmetic inevitability in the domestic market demand; on thebasis of this analysis, to arts star cosmetic surgery hospital, for example on variousaspects of the development strategy of China’s medical cosmetic surgery hospitals,projects, patterns, competition, consumer and other in-depth study.