Shengli Oilfield Central Hospital Business Strategy Research

China’s economics develops rapidly. People’s standard of living is higher day by day. Hospital as the most basic foundation of direct-to-patient unit, is under a lot of pressure. With the deepening of China’s medical reform, Chinese county-level hospitals will cancel the drug revenues to subsidize the doctor’s methods. No difference in the way the use of drugs for sale. Health care reform will become increasingly difficult. China’s health care reform will involve three hospitals. Protection of the health care system reform has been accelerating. Health care reform to protect the payment system in China is accelerating. Health care reform still exist in the future for a long period of time. More benefits will be touched, more public hospitals will experience pain. Determine the new order of the health care reform health care industry, but also determines the survival of the hospital. Hospital administrator must carry out in-depth study.we must have a clear positioning, accurate understanding and grasp the pulse of the market changes, sound strategic analysis, a strategic management thinking to guide the development of the hospital.In the paper, I use a theoretical review, identify problems, analyze problems, propose solutions, program implementation ideas. Firstly, I looked up with papers on literature and information. Then I collate the relevant data were analyzed and summarized. I started from the Central Hospital of Shengli Oilfield circumstances, the use of a PEST analysis, Porter’s five forces competitive model, SWOT analysis and other tools. I finally determined the development strategy of the Central Hospital of Shengli Oilfield specific strategy and differentiation strategy combining. Finally, I developed a strategy and action plan related to the development of suitable hospital. Papers for the proposed development of the Central Hospital of Shengli Oilfield their views, but also has a certain significance for the development of other areas surrounding the hospitals and secondary hospitals in Dongying.