The Research On The Visual Image Features Of China Mobile G3Poster Design

China Mobile G3is a brand of service based on3G technology standards since2009,relatively young consumer groups and business, the overall poster design style withtraditional posters form of expression is different. The style of China Mobile G3poster iscolorful and bright, the composition is lively and dynamic. The form of expression using avariety of rhetorical devices to attract the audience’s attention, to stimulate the desire to buythe sales promotion purposes. This article through to China mobile "G3" audienceenvironment, the visual image symbols are many, many more thorough research, combinedwith the traditional mobile posters and carries on the analysis comparison, explores thecharacteristics, in order to the development of modern commercial poster design help thesituation.This article consists of five parts, The first part, mainly elaborated "G3posters visualimage design" as the research object background and significance. Through to the Chineseand foreign G3posters visual image design features in current research, understand theacademic background material and the visual image of the research theory support; Thesecond part mainly expounds the "China mobile" G3posters of the audience environmentcharacteristics respectively from the human environment characteristics, economicenvironment characteristics, sustainable development environment characteristics of thethree aspects of a further investigation and analysis, explores the main characteristic; Thethird part mainly expounds the "China mobile" G3posters feature the visual image of theinformation, combined with the actual cases G3posters, respectively from the personalview, historical perspective, the technical perspective at the three aspects; The fourth partmainly expounds the "China mobile" G3poster the visual image of the propagationcharacteristics. Respectively from the visual image of the poster G3symbols spreadeffectiveness, visual image symbolic culture multi-dimension and visual image symbols ofthe spread of timeliness and visual image symbols of moderation reading four aspects thecharacteristic; The fifth part mainly to the "China mobile" G3with traditional posters poster visual image used in comparison, separately from the visual perception force and form twoaspects comparison analysis, to explores the advantages and disadvantages.