The Study On Administration Of Audiovisual Products Market In Guangzhou

What is called audiovisual products industry is the one produce and circulatesaudiovisual products, which trade includes producing, publishing, wholesaling, retailing,renting, showing, and also includes the copyrights trading of these products. As the supportsof audiovisual products, whose market includes producing, distributing, releasing andconsuming markets, that involves varies subjects, actions and business premises of buyersand sellers. What we call integrative managements in this thesis is all kinds of policies,systems and measures in public administration which are created and carried out bygovernment, that including the integrative managements of audiovisual products market.An ordered and flourished market ensures the sustainable improvements for every industriesas well as audiovisual products industry. While the ordered and flourished market depends onconstant improvements of integrative managements for the market. These years, the culturalindustry of our country has been paid more and more attentions, while whose managementsare hysteretic. Audiovisual products industry is one kind of our country’s cultural industries,who has developed for many years, whose trading and consuming are fully fledged, and thestructure of market has already shaped, but also presents many problems. Guangzhou, asdistrict where with advantages of audio-visual industry developed earlier and affecting thedomestic market widely. The market rules of Guangzhou audio-visual industry whencompared to other regions, the situation is more complex, more particularly and influential. Itis a very important and most urgent issue for the government level considerate how tocontinuously upgrade and improve the management of audio-visual market? How to drive thescientific development of the domestic audiovisual industry? Accordingly, the author try toanalysis the status of Guangzhou audiovisual market, the government integrated managementproblems, combined with domestic and foreign policies and regulations related research,practical experience for Guangzhou integrated management policies, regulations, institutionalmechanisms and means, to explore the system for measures, in order to put forward anorderly governance both stressed, and emphasis on service-driven policies and systems isconsistent with Guangzhou to its own characteristics, but also with a certain referencesignificance to promote the optimization of the management of audio-visual market," Guangzhou mode", give an owned opinion to promote the Guangzhou City and the country’saudiovisual market integrated management innovation.This article is the first systematic summary of the basic content and abroad audiovisualmarket management policies and regulations and operating practices, focusing on ourcountry in this regard are summarized relevant policies and regulations and the general modeof operation; followed by a comprehensive survey of the audiovisual market in Guangzhoustatus, problems, and analysis of its causes, in particular the current government’smanagement of audio-visual market situation and lack of empirical investigation and througha number of case studies, audiovisual market in Guangzhou ferret management problems;finally, by induction, analyze, explore and improve the integrated management ofaudio-visual market in Guangzhou policies and regulations, institutional mechanisms toenhance its specific means, measures, in particular constraint, support and service measures,attempts to propose a set of government management level is consistent with the GuangzhouDevelopment Features, there are certain universal significance of domestic audiovisualmarket management.