Research On The Management Model And Marketing Strategies Of Artwork

In the past ten years or more, Trinity market operators with the main structure ofthe galleries, the auction industry, the Art Fair established initially. The Chinese artmarket, almost from scratch, from small to large, from no experience tostandardization, become a force to be reckoned in the international art marketgradually.Then the majority of people thought that the art market in China has becomedeveloped and mature, it was also said that China’s art market has peaked andrevealed the Saatchi Collection scene. However, Strictly speaking, China is still notformed a systematic and orderly art market. Especially art auction business, because alate start, it is still in the theoretical exploration stage, also is through constant practiceon the experience accumulated and summarized. Therefore, the theoretical study anddiscussion is far from perfect. Simultaneously, with the rapid warming of art tradingand investment in the beginning of this century, a subconscious mind and soundwidely disseminated among people that artwork bubbles like real estate and stocks.The artwork is a carrier of national culture and the art market is a bridge toconnect the art production and art consumption. The development of the art marketnot only promotes the rapid development of the country’s economic and culturalundertakings, but also benefits the cultural inheritance and propagation. The analysisabout the economic basis of art consumption, auction, the price difference betweenChinese and foreign works of art, the awareness and purpose of cultural consumptionabout works lead to the conclusion, Chinese art market is still not rational enough.This paper focus on analyzing the art market supply and demand, summarizes thesimilarities and differences between Business Administration and the art marketmanagement, delves into the gap of domestic and foreign art auction, points out thelack of domestic market, and proposes appropriate marketing recommendations.Finally, we analyze the development trend of chinese art market in perspective ofChinese paintings and art collection.Therefore, it is significant to research the development trend of China’s artmarket, analysis the lack of domestic market and improvement points, put forwardmarketing strategies. Because this plays a important role in the guidance of China’s art market into a healthy, orderly, benign and sustainable development track, andpromoting the comprehensive development of China’s cultural industry.