The Research On Mount Tai Calligraphy Landscape Tourist Image Perception

At present, the domestic research on calligraphy landscape mainly around the geographical distribution, font style, traceable history, comparison with foreign calligraphy and other aspects. Yet research as a culture morphology is relatively scarce. In this paper, with Mount Tai Forest National Park as the study destination, By calligraphy landscape places for tourists perception survey, empirically studied the factors affecting perceived image of Mount Tai calligraphy landscape formed. This study summarized the research on the basis of domestic and foreign, from five aspects as demographic characteristics, familiarity, travel motivation, participation perception, function perception, constructed the research framework, and corresponded research hypotheses, on the basis of on-site interviews and questionnaires, by descriptive analysis, difference analysis, and correlation analysis, with questionnaire data processing, got the following conclusions:(1) Through descriptive analysis that:On the whole, Mount Tai Mountain National Forest Park tourists calligraphy landscape familiarity perceptions are generally low. The perceptions of the factor of" Historical and cultural attractions of Mount Tai stone is closely linked" are relatively high. Participation enthusiasms of tourists of Mount Tai calligraphy landscape are relatively high. Function evaluations of tourists of Mount Tai calligraphy landscape are generally high.(2) Through difference analysis that:The familiarity, travel motivation, participation perception, function perception of Mount Tai calligraphy landscape of different gender, age, occupation, income tourists is not obvious; The familiarity and function perception of Mount Tai calligraphy landscape of different educational background is obvious; The familiarity perception of Mount Tai calligraphy landscape of different travel times is obvious; The function perception of Mount Tai calligraphy landscape of different residence time is obvious; The familiarity, participation perception and function perception of Mount Tai calligraphy landscape of different calligraphy hobby degree is obvious; The familiarity perception of Mount Tai calligraphy landscape of different travel motivation is not obvious; The participation perception and function perception of Mount Tai calligraphy landscape of different travel motivation is obvious. (3) Through correlative analysis that:There are significant correlations of the familiarity, participation perception, function perception of Mount Tai calligraphy landscape. Tourists with a higher degree familiarity perception of Mount Tai calligraphy landscape, their participation in activities related to landscape calligraphy are with higher enthusiasm, initiative is stronger, calligraphy landscape features, and have a higher value of function evaluation.