Narrative Of Chinese Animation Films In New Century

Since the beginning of the new century, The Chinese animation film in bothof the quantity and the box-office sales has developed rapidly. In the last fewyears, it even reach “blowout” type of prosperity. However, under the boom ofanimation industry rapid development, we particularly need is calm thinking, inorder to find the hidden problem behind it. Although Chinese animation filmbenefited from the continued development of the domestic economy, expansionand development of the animation market and the protection for Chineseanimation film of national policies, the box office results of Chinese animationmovie rises straight up in recent years. But Chinese animation is still facingmany problems, such as the weak of narrative, few levels of character, and thesetting of the background story is not rich enough. These problems are concernedwith what Chinese animation film does not pay enough attention to the narrativestrategies and methods. In the final analysis, The animation film is still an art ofnarration. So the problem in terms of narrative is still one of the main problemfor the Chinese animation film.The purpose of this study is trying to propose a solution for this problem.On the basis of the latest narrative discourse and research about film for thestudy of domestic and international scholars in recent years. This paper willcombine the changes and characteristics of the Chinese animation film in thenew century. First,compared with foreign excellent cartoon films,Second,verticalcompared with the Chinese animation film. In both respects, study andsummarize the narrative strategies and methods of Chinese animation can adoptin the future. The “Chinese school” animation that has developed since in thesecond half of the last century. It has formed a system of the distinctcharacteristics of the narrative method. Domestic academic has many studies forthe Chinese animation film narrative on this period, However, the narrativestudies for the Chinese animated film since the new century is still comparatively rare. Through the study of Chinese animation films in the new century. Thispaper analyzes and summaries, comparative studies, summarizes the newnarrative techniques and strategies that Chinese animation can adopt, Include thecross media narrative that complete the cross media narrative by across differentmedia, narrative of classification and super type which based on the narrativemovie typological, and defamiliarization narrative that put emphasis on theanimation background, characters and story structure arrangement.Although there are a great many successful cases about theChineseAnimation in business, but most of the Chinese animation films still facepressure that includes both of commercial and artistic. In order to improve theoverall quality of the Chinese animation film’s narrative, It needs to continuefurther study for the narrative strategies and methods which are suit for newcentury Chinese animation features, and apply the theory to practice, In order topromote the testing and development of animation narrative theory.