Explore The Effect Of The Spread Of Micro-film Based On Communication "5W" Mode

Since the2010"Old Boy" popular in the north and south, micro film officially enteredthe public ’s attention by the public ’s attention. Micro-film is the new film in the form of thenew media era, with its own unique characteristics, and its length is shorter, to meet themodern fragmented recreation time, so that the audience in a short time through the mobilenetwork terminals can enjoy a story with a complete micro-film, has reached entertainmentpurposes. And because micro-film low investment, short production cycle characteristics, butalso by the major concern of the corporate brand, marketing micro film is also worthhighlighting, who for a time became the darling of advertisers.But micro-movie as a new thing, its spread effect is not so high that people expect,their are still many imperfections and drawbacks, limiting its spread effect. To be able toclearly grasp and improve these drawbacks, the author will analyze the Evangelist,dissemination of content, audiences and communication channels micro-movies these fouraspects. Micro film for the general public, there is no threshold for the movie so high, soany ordinary person can become a micro film makers and communicators. But it also led touneven professional communicators micro film, micro-film quality is also good and bad,directly affect the public’s impression of micro-film. Communicators and advertisers are toattract the public ’s attention, the content of the micro-movie set also more vulgar, partialerotic topics set to form negative and dissemination of results vulgar. Transmission ofmicro-film is also more single, currently dominated online video sites. As a majordistribution channels, but can not benefit from micro-film body. For video sites that, it is amicro-movie project to make ends meet. In the communication process, communicationchannels defeat, slowing the pace of development of micro films. Visible, micro film want tobe like movies, TV shows, like deeply affect people’s lives, the need for sound from nature.Micro-film communicators, as the people who control the tone of the whole movie, youneed to have a high degree of professionalism and a strong sense of social responsibility. Inthe production process, the longer wheelbase as the micro-film advertising, commercial andartistic effectively together. Initiative can be handed over to the audience, making theaudience meet the aesthetic micro-movies. While micro filmmakers need to find more benefitchannels, open micro-film market, a sound system of micro-film related, micro filmindustry to achieve the ultimate goal, to meet the audience in just a few minutes you canenjoy as if watching a movie psychology, so that the micro-film to become an indispensablepart of modern entertainment.