Kazakh Mass Media And Modern Culture Adaptation Research

In our multi-cultural environment, Chinese culture and ethnic culture constitutethe Chinese culture, Chinese culture than any other minority cultures who occupy adominant position. Chinese culture and ethnic cultures that mutual integration andmutual influence in the development process. However, due to the simple and uniqueethnic culture, making the minority culture and Chinese culture before there aredifferences. In information technology, more and more developed modern society,television, radio, Internet and other media into the household, and most of these mediause Chinese characters or Chinese language, is bound to make minority individualsfamiliar with the cultural environment into the Han nationality cultural environment.The impact of cultural differences they formed a cultural adaptation problems. Thisarticle is from this research background, the Kazakh national cultural adaptationproblems extensive research and analysis.Many ethnic minorities in Xinjiang and maintain good tradition culture, due to thecontinuous development and popularization of tradition media and new media, moreand more people come into contact with minority media, to understand modernculture, the less contact with modern culture minority people, the cultural differences,conflict is particularly deep, so the masses of acculturation in ethnic minority areas tostudy it more meaningful. In this study, inhabited by more Kazakh people Altay,Kazakh Ta Cheng, Ili region audience as the research object, starting from theperspective of psychological research on cultural adaptation Kazakhs were studied.Study used questionnaires, interviews, literature research methods to explore thecultural adaptation Kazakh audience.Combined with acculturation theory concepts defined for purposes of this study,objects, and cultural background, this paper will Acculturation is defined as:experience acculturation Kazakh individuals in the psychological to the ethnic cultureand modern culture of positive identity and behavior of the actively involved in ethnic culture and modern culture of harmonious integration. Ideal acculturation statusshould an individual to obtain a harmonious relationship with the ethnic culture andmodern culture, it is the cultural adaptation theory proposed” integrated” mode,while maintaining a positive recognition of the national culture and activeparticipation, but also the development of cross-cultural positive identity, behaviorparticipation.