National Brand Logo Re-design And Application Research

The cultural long history, superb techniques, integrity, pragmatic, and the product quality excellent, these are all the national brand unique characteristics.Competition and the trend of internationalization, makes the national brand need to constantly rooted in local culture to cater to the times of the pace of progress innovation. In some big brands in China and abroad, to re-design the logo helps to enhance the brand’s competitiveness and the brand’s value. Chinese national brand logo to re-design in inheriting national culture tradition element of the DNA and learn lessons from the foreign trends of the latest aesthetic tendency of internationalization, combining with the "tradition" and "innovation", in order to enhance the brand value of the nation, to create our international brand.The paper is dedicated to combining with the theory and practice to study the national logo re-design and application research. With the development of the national brands as the background, using the horizontal and vertical methods to study the present situation and find the problems of the national brands’ logo, in order to have the reason why to need to re-design and generated economic value and social value. At the starting point of DNA of the national brands culture inheritance, methods for using re-design basic principles and methods for using the case to analysis national brands logo re-design of the successful cases and learn lessons from foreign aesthetic trends of the international trends of brands logo and aesthetic tendency case to summarize, at the same time, exploring a set of more modernization, internationalization and more sign of the demand for more according with the contemporary aesthetic and design method, it can put forward to the new trends of logo re-design. This methods to a certain extent, as a reference for other national brands. Tongrentang as the representative of the national brands, it can use the methodology of the design object, to extracted the symbol of the element and to integrated into the brand’s internationalization and the cultural elements to re-design, and to demonstrate the methodology of thispaper I used.With the development of our country’s economics and culture, is going continuously rapidly, the people in the world who admire China and appreciate the Chinese culture are growing fast. National brands, as Chinese images, to re-design logo can not only reveal the essence of the Chinese nation culture, but also to provide a kind of long history Chinese culture to the foreign people a cultural deep feeling, in the mean time, to provide the progress of the new images of China. "What the ethnic is what the worldwide", we can only in inherit the national traditional culture elements and learn lessons from the international development trends can keep our national brands to stand the heel in the world and create more value.