Research On Daily Life Narrative In TV Ads Use

With the rapid development of television industry and the rapid progress of science and technology, as an important way of media, television because of its wide spread fast, the audiences some advantages, such as began to increasingly get the favour of advertisers and commodity traders and enterprises.Narrative study was originally belongs to the category of literature, mainly used in some literary works such as novels, poetry. But with the development of research on the interdisciplinarity research, and public aesthetic, improve the level of consumption, make the development of television began to outsource.Narrative began gradually into the creation of television advertising, especially the daily life narration to its proximity to public’s daily life, describes the consumers encounter problems in our daily life, etc., have been a lot of advertising creative people use.This paper mainly through the practical application in the daily life narrative in TV ads, and through random in 5 satellite TV news broadcast after gold theater before the start time of television advertising to broadcast by transverse analysis and the five TV broadcast of the longitudinal analysis of the same kind of television advertising in television advertising, it is concluded that the daily life narrative in TV advertising in the characteristics, performance, value and significance and the existing problems and some Suggestions for future development.