Communication Strategy Of Micro Films

From the first truly micro film "explosive" to the present, micro-film has experienced its infancy, the outbreak of the stage and steady development stage. During this period, the micro-film from scratch, from the few to the countless species from a single micro-film advertising early, to the development of various types of micro-film now. Micro-film is accompanied by the development of the Internet as well as changes in lifestyle and changing. In all media era, micro-film market share and compete with the movies, online video, TV, entertainment and so on. How to increase the micro-film audience, expand the influence of micro-film, and gradually make the micro-film has become a symbol of the brand influence, is a problem worthy of study.In this paper, "Chopsticks Brothers" micro-film communication strategy, for example, the spread of micro-film research strategy. Through elaborate these communication strategies, and explore various aspects of how to effectively control the spread of micro-film and the implementation of effective communication, so that the micro-film is more easily accepted by the audience.This paper is divided into four chapters. The first chapter focuses on the micro-film to define, classify, and "Chopsticks Brothers" micro-film overview. The second chapter from communicators, propagation environment, media, communication content, audience, feedback and other communication elements of the communication strategy "Chopsticks Brothers" micro-film to analyze, summarize its communication strategy and characteristics. Chapter III through questionnaires and feedback, Statistics and Analysis audience "Chopsticks Brothers" micro-movie situation awareness, and "Chopsticks Brothers" micro-film music content analysis, analysis of its micro-film music in the "Chopsticks Brothers" micro-film the important role of communication strategies. In the fourth chapter, the author of "Chopsticks Brothers" micro-film propagation mode icon display, and provide some suggestions and comments based on their mode of transmission of the communication strategy of micro-film. The last part is the conclusion, it is a paper summarizes findings from content creation, publicity, team mode, four micro-film industry chain has done a summary.