Policy Research Of Developing Heilongjiang Province Ice-snow Culture Tourist Industry

The cultural industry is one of the significant development industry of our country in recent years, it has become the focus of China’s important economic growth point and the international competition, and its proportion in economy increase also reflects the country’s soft power. Heilongjiang Province in the "Twelfth Five Year Plan" clearly put forward the great strategic meaning to promoting the development of cultural industry, the provincial Party committee ten plenary session fourteen and2011"government work report" proposed the building of the "eight economic zones", the implementation of "ten major projects", pointed out the ice-snow tourism culture industry is an important part of cultural industry, the development of the ice-snow tourism culture industry in the support of national policy determination, through the improvement of the public policy of ice-snow tourism culture industry to accelerate the pace of industrial structure adjustment, promote the transformation and upgrading of Heilongjiang industry, promote social and economic development better and faster, solve the problems in the development process, gradually improve Heilongjiang in ice-snow project development status, further integration on ice-snow festival culture, ice-snow performing art, ice-snow event culture, ice-now trade culture, ice-snow food culture, ice-snow clothing culture, ice-snow architectural culture and leisure culture resources, fully display the ice-snow culture, rich cultural connotation of culture of ice-snow, expand the space for development, strengthen the competitiveness of. Through the establishment of the Heilongjiang ice-snow image, prompting Heilongjiang to remain firm in the ice-snow culture industry dominant position, reflect their own advantages, promote the economic growth, promoting industrial integration, improve the cultural quality of Heilongjiang Province, set up the brand effect.Therefore, the essay begins with the definition of the ice-snow tourism culture industry, comprehensively using the cultural industry theory, the industrial competitiveness theory,the industrial convergence theory and the incentive regulation theory, summarizing the influence factors of ice-snow tourism culture industry development, in the view of the present situation of the ice-snow tourism culture industry in Heilongjiang province. From a fiscal policy, financial policy and other economic policy and industrial policy, human resources policy perspective, analysis of ice-snow tourism in Heilongjiang Province cultural industry strategy development, as well as the impact of loss and asymmetry of current policy of surviving. By theoretical analysis, data statistics, causal analysis, comparative analysis, literature analysis method, the ice-snow tourism culture industry in Russia, Japan and South Korea of the experience and effect, from different angles, the ice-snow tourism culture industry development, and the combination of theory and practice case, exploring road for the development of ice-snow tourism culture industry in Heilongjiang Province, targeted and feasibility of proposed policy recommendations, mainly including Government financial investment, setting up the ice-snow tourism culture special fund, increasing the tax preferential policies; industrial cluster extension, extending industrial chain, strengthen international cooperation, promoting the tourist products; the increase of related professional, college ice-snow tourism culture industry base, the introduction of innovative talents; broaden the financing channels, rich financial products, improve the supporting financial services. Through holding large ice-snow tourism culture activities and expand propaganda ice-snow tourism culture industry in Heilongjiang Province brand effects to promote the overall economic development in Heilongjiang province.