Intangible Cultural Heritage Digital Valuation Ring Tarim Region Tourism

Following the "human spoken intangible cultural heritage" by UNESCO clearly stated, and"Digital Earth","Digital City","Wisdom tourism" concept was later adopted by scholars.Research related to intangible cultural heritage tourism and tourism figures increased, however,the current domestic and international research articles for Intangible Cultural Heritage TourismResources digitization and analysis of less value, and non-material cultural heritage digital loopfor remote areas such as the Tarim valuation of tourism-related research is more limited.Easily regarded as public goods digitized intangible cultural heritage tourism resources,because of its value is often ignored by people and can easily cause a waste of resources, lack ofeven the subsequent development efforts, an objective evaluation of the intangible cultural Tarimdigital heritage tourism resources can lay the foundation for the sustainable development of localintangible cultural heritage, consumer surplus is calculated on the economic value of public goods,the consumer does not get in the tourism process in the current study included, which alsoresulting in lack of total utility evaluation. In this paper, the intangible cultural heritage of Tarimdigital tourism value of consumer surplus value using valuation method (CVM) were calculated,and thus improve the estimates of the Central Tarim digital tourism value of intangible culturalheritage, and therefore the focus of this paper on the assessment Tarim’s intangible culturalheritage tourism figures on non-use value.In this paper, digital Intangible Cultural Heritage Tourism Resources Tarim region for thestudy, by proposing the establishment of a non-genetic hypothesis Tarim digital tourism protectionfund to ring in2013tourist arrivals for the total sample size Tarim region, using the questionnairesurvey CVM standardized approach, the main conclusions after the implementation of the surveyand related analysis are as follows:1. From the WTP values and socioeconomic characteristics pay correlation analysis can bedrawn: occupation, monthly income and the amount paid is intended to exhibit a significantcorrelation. WTP paid for sex and age are generally presented significant correlation. 2. Through the survey and drawing research results, we can draw the largest consumerwillingness to pay for this study of WTP median35yuan.3. Central Tarim region1787.2million tourists in2013for the calculation of non-digitalheritage tourism resources of non-use value Tarim region of4.2723016×108yuan(RMB), the usevalue of99.91×108yuan(RMB), ring Tarim non-heritage tourism value figures overall for104.1823016×108yuan (RMB)I want to make up for the lack of Tarim region of non-heritage tourism development throughdigital preliminary study, to provide a reference for the modernization, technology and sustainabledevelopment of tourism development in the region.