A Brief Research On The Application Of Urban Culture Elements In The Public Transportation Visual System

With the acceleration of urbanization, the city’s traffic problems are also increasingly grim, urban public transport as the main transport of the city, is an effective means to solve urban traffic problems. It not only affects the visual system construction of urban traffic circulation efficiency, but also a window to the spread of urban culture. Urban culture, simply put, is the sum of material and spiritual wealth created by the people in the city, the urban population living conditions, behavior, mental characteristics and overall morphology of urban style, while "urban cultural elements ", is from the understanding of urban culture, summarized and refined. So, into the "urban cultural elements " in the urban public transport vision system design is based on the effective protection of urban traffic flow on the show to maximize the unique charm of the city’s cultural image and design methodology is of great research significance This paper attempts from three aspects of visual identification of urban public transport systems, urban public transport system and the visual environment of urban public transport system to study visual guide the construction of urban public transport vision system, from the perspective of urban culture, with " urban culture element" as the starting point, to combine existing design case analysis to explore, and then explore how to form the public transport system with the visual culture of the cityFirstly, the urban public transport system design vision research background, purpose, significance, research, current research, research methods are outlined. Then on the "urban cultural elements " and " urban public transport vision systems," the two concepts were discussed, specifically the "urban cultural elements " of content features and the meaning of existence, combined with the status of the development of urban public transport system, from the city of culture perspective analysis of the domestic urban public transport vision system design problem. Finally, the existing design case, pointing out the necessity of "urban cultural element" applications in the design of the visual system of public transportation, and summarizes the design methods, design ideas not only provides visual design of urban public transportation system, but also from the graphics, text, color, texture four aspects of the " urban cultural elements " of expression, emphasized the need to follow the design principles of design and visual outlook of the urban public transport system design of future trends.I hope through this study, can "urban cultural elements " into the availability of visual symbols, for the construction of urban public transport system to provide visual identification and recognition of the efficiency of reference in terms of design, the visual system is better for urban public transport services, and enhance environmental heritage of force utilization of urban public transport and urban culture.