Application Of Illustration Art In The Modern Design Language

When you immerse in the comics and unable to extricate themselves in the sea; whenyou are attracted to someone interesting goods in shopping malls in the newspapers andmagazines; when you are tease uproarious by four comic strip; when you are on a toy dolldown; what is in your guide,it is the illustration art. Nowadays, the illustration art haspenetrated into every corner of our life, although they are not painting sculpture museum asnoble and elegant, but more amiable and easy of approach, humorous, has been serving thepeople, and in the influence character by environment guide, permeated with our minds,changing our habits.With the rapid social economy rapid development, illustration, as both a long historyand characteristics of the era of art forms, no longer like the past simply used for books andmagazines, as to the text content added that exists, but is more widely used in books, andother forms of modern design. Illustration style artistic charm also more and more designersattention and sought after, and apply it to the design of their own work, play a role in thefinishing touch. Visual information design works with illustration art on the one hand it cannot only to express through illustration propagation, but also with the design works the spiritof the brand and corporate culture formed a close contact, make it become a kind of symbol,win support among the people, and promote product sales. Design works with illustration art,visual information content on one hand, it can not only be expressed through the illustrationof communication, but also with the design works the spirit of the brand and corporate cultureformed a close contact, make it become a kind of symbol, win support among the people, andpromote product sales. On the other hand is determined by the characteristics of the timesIllustration Art Institute, along with the improvement of people’s living standard, theunderstanding and use of illustration art has become a requirement of modern life, a kind oftrend, illustration art language contains a unique interpretation of the cultural characteristicsof different times, leading people to the aesthetic orientation of continuous change, can besaid to be a process of aesthetic education popularization from the illustration art caused bythe.This paper mainly studies the illustration art, communication and the principle of visual art, in order to understand the art of illustration in the modern design of the characteristics oflanguage use, and explore its aesthetic value reflects the characteristics of the times, tounderstand the historical process of domestic and foreign illustration art. And through thecombination of relevant books and domestic and international advanced design works, theillustration art in modern design language to analyze multi angle, multi-level, summarizes thevalue and meaning of existence of illustration art in modern design, summed up theillustration art creative principle, explore the new direction of the illustration art development,discussion and reflection caused by the development status of domestic illustration art and thedevelopment trend in the future.