Brand Image Design For Education Research Heima School Brand Design, For Example

In recent years, with the development of our education industry,the development of private education has made great progress.With the diversification of education, and the emergence ofeducational groups, how to face the group development and tointegrate the image of group brands has become a bottleneck of thedevelopment of school brand image. To reconstruct school cultureand brand image is no doubt one of the ways for the group’sdevelopment. Nowadays, the competition between schools and anykind of educational institutions has become the competition ofculture.90%of the brand is made up of culture. How to build schoolbrand culture and highlight the unique feature is the main subject ofschool brand image design.We can conclude that building the soul of school brand is theschool culture by analyzing the elements of every concepts such asbrand, school, international school. Building the school brand needsto be constructed from the school’s surface culture, middle culture, deep culture, layer by layer. This thesis mainly focuses on themethod of brand image of creative design. It also focuses on thecreative design method of basic system design, logo, standard colorand the method of basic design system. In addition it introducessome of the programs for applying design. According to the forms ofpresent development of private education, it analyzes the trend ofdevelopment of private education group, and reached the schoolbrand image through the integration of engineering. It will integrateit’s own advantages of resources and propagate to the outsideworld. Then it will realize the communication with the society andthe public. Finally, it will get the popularity and good fame for theschool brand.The author not only combines the theory and practice but alsointersperses a lot of cases from practice such as the final design forgraduation---the design for Dark Horse School. And it encouragesall the teachers and students reach a consensus to the teachingmethod of that school, so as to form the strong cohesion in theschool, and effectively regulates and coordinate their ownbehaviors. And it will spread the personality of the school imageeffectively to the society and the public. Finally it will obtains theunification, similarity, and diversity from the design of educationalbrand image design.