The Main Problems Existing Chinese Contemporary Mass Culture And The Countermeasures

Mass culture was born in the Western industrial society as a modern cultural morphology. Although later than other capitalist countries, China’s mass culture emerged quickly under the background of the rise of socialist market economy. Interwoven with daily life of general public, it influences the lifestyle, thinking mode and values of the masses, subtly controlling people’s thoughts and behaviors. However, due to the incomplete market mechanism, the generation and consumption of China’s mass culture is of too much mercenaries without restraint, which would lead to a severe lack of modern humane spirit. Such a phenomenon would have negative impact on the development of people’s outlook, value outlook, outlook on life and moral concept. Based on this context, this article provides an overview of the related concepts and essential characteristics of mass culture, analyzing the existing problems of mass culture and the roots of such problems, suggesting the countermeasures to perfect the construction of China’s mass culture. This article is divided into four parts as below:Chapter 1 Introduction mainly analyzes the objectives and significance of research by this article, interpreting the conditions of related problems regarding both domestic and overseas mass culture, introducing the research approach and methodology.Chapter 2, Overview and Theoretical Basis of Mass Culture Study firstly analyzes the features of mass culture, including mass media, commercial quality, popularity, entertainment quality and modernity of mass culture. Secondly, it analyzes the generation and development of mass culture, which focuses on the historical background of its generation, the development of mass culture in China and the significance of its development. Finally, taking domestic and overseas mass culture research results as an entry point, this article summarizes the Marxist theory on the cultural morphology of contemporary China as well as the theory on the Western Marxist criticism of mass culture and classical Marxist criticism of mass culture.Chapter 3, Major Problems of Contemporary China Mass Culture Construction and their roots illustrates the status of the development of China mass culture, which includes the widespread vulgar, cheap and kitsch forms of mass culture, invasion by Western mass culture and wrong positioning of mass culture. The roots of such problems have been addressed.Chapter 4, Countermeasures to Perfect the Construction of China’s Mass Culture suggest corresponding measures to address main problems of mass culture, defining the concrete route to give full play of social supervision by strengthening the control of cultural safety in China and guiding the mass culture construction with socialist core values.