Translation Techniques On Cultural Differences In Chinese-english Touristic Text

With the flourishing and internationalization of tourism, historical and cultural tourismresources have been substantially shared around the world. Tourism text is a key avenue forvisitors to get the information of natural landscape, especially that of the human landscape.Moreover, the translation of tourism texts is an efficient way for foreigners to get scenic spotsinformation. This translation program is based on the introduction to Qikou Scenic Spot,which is to be published by Culture, Radio, Film, TV, Press and Publication of Linxian,Shanxi province. With a combination of natural and human landscapes, Qikou Scenic Spot isconsisted of numerous interests and attractions, such as ancient town and villages, localcustoms, natural scenery of the Yellow River gorge, and dramatic geological and landscape ofloess plateau.The report is divided into four parts. Part one describes the basic information of thetranslation program, including the source text background, targets and significance of thetranslation project; Part two is the preparation of translation, including the language, contentsand structure of the source text; Part three is mainly about the translation difficulties andmethods, it describes the main theme of the report, namely the translation principles andmethods in dealing with cultural differences in local words and expressions, religious, ancient architecture complex; Part four is a summary for translation report, in which the achievementsand lessons of this program have been summed up.The major translation differences between touristic text and other type of texts lie indifferences among Eastern and Western cultures. According to Peter Newmark, touristic texttranslation is not only a conversion of language and words, but also a translation of variouscultural modes. Languages are regarded as carriers of different cultures. The translation ofculture elements in touristic text should cater to and be acceptable to the target languagereaders. By analyzing the function and contents of the original text, the report probes into thetranslation difficulties and problems of culture elements, and is concluded with thecorresponding solutions and translation methods of semantic translation and communicativetranslation, such as transliteration plus paraphrase, adaption, and deletion. It is hoped that thisreport can provide valuable opinions to the further study on cultural differences inChinese-English touristic text translation.