The Resertch Of The Ethinc Area Image Affected By Folk Music

Since the effects of origin country was presented, it has been paid attention by was more and more marketing scholars, the study of which is mainly concentrated on the image of the origin country, few scholars research the image of a certain region. Area image as an intangible asset for the region is very important, good image in the region can not only improve regional public internal cohesion, but also can improve the attractiveness of the region, and can promote the economic development of the region. Our country is a multi-ethnic country, including 55 ethnic minorities, customary practices and cultural characteristics of each region have some differences, so how to establish a good image of ethnic areas is very important and meaningful for each region. The representative folk songs, not only has the regional specialties, also has a wide range of publicity, public channels and more, which will be of great help to improve competitiveness and the image of the region, but few people connect folk songs with ethnic minority areas of the image, for the overall development of our society, the nation is a major part of the region, and is also a key prerequisite for the stability and prosperity of our society.Yanbian as a Korean national gathering place is very significant, and has many representative Korean songs, so this article set the image of Yanbian Korean songs as an example, analyzing and studying whether ethnic folk songs area image has an impact. From the perspective of ethnic areas, basing on the regional image theory, connecting integration of ethnic and cultural knowledge of psychology and cognitive theory, taking non Yanbian Korean as the study object, analyzes the impact of ethnic minority areas affected by the song, so that it can provide theoretical and practical basis establishing a good image of national minority areas for the relevant local government departments and enterprises. This study uses SPSS21.0 statistical software for data analysis. Data analysis methods mainly include descriptive statistical analysis, reliability analysis, exploratory factor analysis and regression analysis.Through analyzing data, we can draw the following conclusions:First, the audience’s perception of folk music has a significant impact on the audience satisfaction, In which the audience’s perception of folk music including the perception of the natural landscape, the song itself and build the mood, human information has a significant impact on the audience satisfaction.Second, cultural awareness between the audience perception of folk music and audience satisfaction plays a significant regulatory role.then cultural awareness between the natural landscape perception and audience satisfaction plays a outstanding regulatory role; cultural awareness plays a significant regulatory role in the songs themselves and even between the perception of building the mood and audience satisfaction; cultural perception and cognition in the human information and audience satisfaction plays a significant regulatory roleThird, the audience satisfaction has a significant impact on the image of minority areas. Besides Audience satisfaction has a great impact on the overall image in the region; the audience satisfaction has a significant impact on the overall image of the people.