Analyzing The Advantages Of Animation Works In Enterprise Cultural Development

With the reform and opening to the construction of socialist modernization, short for three hundred and forty years, our living environment and conditions are also happening upside down, brought by the development of science is not only the enjoyment of material life, people to the requirements of the construction of spiritual civilization has been more and more high. Media changes are apparent, rich audio-visual content and all kinds of carrier has been filled with people’s lives, including animation has all the characteristics of the rest of the art, is a kind of new art form, its flexibility makes it, in the form of animation language become colorful, especially of its content has abundant desirable material, get the favor of people, and can be widely applied to various fields. This paper explores the animation media in combination with traditional culture in the propaganda enterprise image, promote the construction of enterprise culture on the expression and advantage. Especially in the cultural soft power competition is increasingly tense, spiritual and cultural construction as an important content of socialist modernization construction of the contemporary society, all walks of life need to set up its own culture, the core value and image. Enterprise unit, even the state organs are useful propaganda to build their own culture, in the form of demand, and animation as a new form of audio-visual language rich has a unique advantage, and has a long history of Chinese traditional culture and natural fusion, play its important role and influence. According to the concept, policy and technology and so on to the idea of further study on animation, the problems in the creation and development, in view of the problem solving prompt advantage and function of the animation to get wider.