"Baoliao" Condiment Personalized Visual Performance In Brand Design

Condiment market is recognized as one of the few unfinished market integration, the market is more and more competitive. However, there is no one condiment business can be the largest and the complete. So to be the "specialized" company is very necessary. Try to be the channel bigger and stronger in particular breakdown products, market segments, segments.This paper is based on the reserch of "Baoliao" condiment brand design personalized visual performance, to examine the background at the moment condiment market positioning of the product and how to create a personalized brand image, convey to the target consumers through graphics, and other means of communication, the product attributes and advantages, to feature the brand into the consumer’s perception at the same time, and ultimately consumers to distinguish the brand and other competitors. So that when it comes to the the market could be applauded and commercial success.This paper discusses the following three parts, the first part is to research and analysis the domestic condiment market, to understand the characteristics of the industry and the market situation. The second pary is to design visual brand image of "Baoliao", and make the application of it, make the brand planning clear,and design a clear visual brand elements. The last part is to analysis the creative design of "Baoliao" ’s packaging and series of products promotion.