The Development Trend Of Packaging Design In The Information Age

The era of mobile Internet makes people have more rights and possibilities to speak out, they can choose in a variety of goods, and make a real-time evaluation, good quality can be recognized, the inferior one will be eliminated. Modern people emphasize not only the utilitarian value of commodity, but the value of experiences which commodity can supply is also what the modern consumer nowadays prefers. Based on the major of visual communication, however, the most direct and effective way of increasing extra value of using experiences of goods involves in the perspective of their package.Furthermore, now the people’s life has been overflowed by various experiential services of all kinds of mobile terminal equipment. The interactivity, engagement,playfulness, humanization perhaps are the thinking or feeling experiences which everyone has already used to. So, our packing design should also match the experiences that people have already formed. We should integrate the packing design with the "user experience" on which people accent particularly in the age of the mobile Internet, and bring a good user experience to the consumers whenever they seeing, receiving, opening or after using the goods. This is the study object of this paper.The whole paper starts with the question how can packaging design improve the user’s experience, and tries to find out the packaging design that fits the common experiences of consumers. Through the combination of mobile Internet technologies with packages, the packaging design will have unlimited possibilities in the online field, also through the insight into the interactivity, engagement, playfulness, humanization and the environment protection for the future of the package packing, the user experience will been improved.