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Application Of Visual Perception Symbol Used For Designing Of World Cup Football Shape Decoration

Posted on:2016-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:Q C GuoFull Text:PDF
GTID:2285330479482288Subject:Design
Abstract/Summary:PDF Full Text Request
Through the study of visual perception form of football, we explore one kind of creative thinking method to inspire designers for generating induced epiphany-like intuition. The method of creative thinking can merge ideas and content through a clever ways to use visual forms accurately convey to the reader. We research visual perception from the form of dynamic aspects and realize effective communication of conscious and unconscious awareness, which has a strong lead role and driving force for visual communication design. According to the dynamic form of visual perception classical Arnheim theory, we study the two levels of visual form substance and imagery evoked by visual stimulation and apply the evolution of these two levels to the visual communication. In other words, through the use of theoretical results from the dynamic form of visual perception classical Arnheim theory, we analyze visual elements and imagery from these visual elements and explore the corresponding design method based on this. Through the effective integration of the material aspects of the visual elements "shape" and the emotional level of the "image", we studied visual communication design.The designs of World Cup football are extremely important either for itself or for outside viewing audience. Good design based on human visual perception can have a positive effect on the players and spectators. For example, a football with pure white base and spherical all red pitting is a very bad thing for a football player, because he do not distinguish the ball rotation, speed, etc. And he is prone to vertigo when staring at the ball while running for the red pitting. On the contrary, this whole process of visual receive information and the cerebral cortex produced almost the same time perception is called perceptual psychology. The designs of World Cup football is not only to meet people’s visual perception feelings, but also influence the psychology and emotion of people when seeing it by football appearance color, layout and patternIn the information society, we are looking for the basic design concept of graphic design combined with the use of the current confidence in science and technology, is a work of art for promoting and inspiring for designing better artwork. Footballs, as they have high attention-degree and perfect design forms,and as the same time the design of static objects, we need to take into account the dynamic appearance under visual perception feeling that a better understanding of our flat products under the dynamic design,while it also has a very important help for the items under the dynamic design. We chose it as the object of study to explore the principles of visual perception in design elements inherent in the World. The artistic charm of its design is not only for a better understanding the World Cup, but also the spreading in similar design activity of visual symbols.
Keywords/Search Tags:World Cup, Visual perception, Arnheim, Gestalt psychology
PDF Full Text Request
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