Documentary International Communication Strategy And The Enlightenment

Intercultural communication is a complicated field of practice and research. Due to historical, political, economic and other various reasons form the cultural differences, the obstacles exist in the reality of Intercultural communication. Comprehensive Media forms and characteristics, the researchers found that, the documentary has realistic and emotional characteristics, and documentary can objectively and truly reflect the world and cause emotional resonance. In Intercultural communication, the documentary has the present society,interprets the historical and cultural inheritance, promote international exchanges and other functions. The documentary has become an important field in the Intercultural communication.For a long time, China’s documentary in international market failed to achieve its rightful place, nor have good communication effect. Today’s world, China and the world closer to the distance. Homebred documentary "A Bite of China2 " after the broadcast caused concern at home and abroad. This documentary on the international market sell like hot cakes.Documentary new rendering, international response and internationalization is noteworthy,technique of expression from the perspective of intercultural communication derived its success is worth studying.This study "A Bite of China 2" as the research object, try to use logic function relationship between culture and civilization theory model(that is, Culture =Coefficients ·Civilization ± Constant) to the documentary film " A Bite of China 2" the diet civilization cross-cultural communication strategy and effect analysis. Cultures and civilizations logic function relational schema is the core theory of this paper, support the writing of this article framework, its core idea is refers to the specific culture, is a specific subject, specific space and time coefficients summation civilization elements on the basis of the results. Link the theory with “A Bite of China 2” in this paper, from the documentary contents, narrative technique, transmission channel, and the audience effect four aspects were analyzed.First, the documentary contents belong to the factors of civilization, "food" on the one hand is civilization elements, on the other hand, as a relatively inert factors and belongs to a constant. This paper on the subject of an international food civilization and did a brief overview of universal value, and then analyze the culture of coding. The author thinks that the documentary focuses on the nature, family and process to pass on three topics, through to the food culture symbol, " Harmony " culture and civilian type characters coding, strive to use food civilization convergence to toward the construction of cultural identity.Second, the internationalization of narrative is coefficient dimension, acting on the diet civilization. This documentary for closer international narrative style, use the technique of the international conventional, put the focus on the individual character, add more to the story plot, pay attention to details. Documentary, on the other hand, as the mass media is also a special civilization elements.Third, the audience is coefficient dimension, this paper mainly discusses the audience and the evaluation of the foreign media at home and abroad, and the user production content(UGC) such as information filtering and summary, the attitude to the audience and the media at home and abroad are analyzed and explained the reason for the documentary problems.Fourth, the coefficient of transmission channels belong to level. " A Bite of China 2" adopted the entire media spreading, weeks planting mode, and actively promote the overseas market. The author on the basis of the above analysis of cross-cultural communication is more advantageous to documentary recommendations.In this paper, from the perspective of cross-cultural communication, under the guidance of logic function relationship between culture and civilization, hope to help to improve the international documentary communication effect, to improve the national soft power,enhancing national competitiveness.