The Communication Strategy And Marketing For Modern Lacquer Culture In Hubei

Lacquer work perceives a significant long period of time in Chinese history that the very first appearance was from the Neolithic that the Red Lacquer Bowl represents the form of lacquer had been appeared in the Southern Chinese culture that time. Lacquer works, the beautiful lacquer art and the deep culture that have been inherited from ancient times perform the gorgeous charm of Chinese culture which has been a distinctive category in traditional culture. This paper will divide lacquer works from time to time as well as acting out semantic narrowly targeted research for each of them: broadly speaking, modern lacquer works can be seen as practicability and appreciation, during which the lacquer works with practicability mainly means modern lacquer works well appreciation pretends to be seen as lacquer paintings and lacquer sculptures; from the narrow sense, modern lacquer works means the kind of appreciative lacquer art which focus on lacquer paintings and lacquer sculptures.Hubei Province was once the foremost area in the nation, and the native people made breakthrough from the serious art nouveau in Central Plains that the heavy forms from bronze and pottery was abandoned. On the other hand, the form of lacquer work was discovered with its own exaggerate imagination and romantic art atmosphere, which increased the influence of lacquer work and stood out as a remarkable mainstream in lacquer culture. However, the development of modern lacquer works in Hubei Province could not be appreciated that there was even some blank periods. With the attach importance to culture and art, modern lacquer work takes use of the advantage in Hubei Province, the place where it was born. Furthermore, how to strengthen this superiority to expand the influence and publicize the modern lacquer works to business market is the main point to be discussed in this paper as well as the research direction for this paper which tend to find the proper ways for communication strategy and marketing for modern lacquer culture in Hubei.