A Study Of Chongqing Cinema Market

China’s film industry still maintained a high growth moment, movie box office, viewing trips have hit a new historical record. These achievements, thanks to the improvement of Chinese movie’s quality, also benefited from the downstream part of the film industry- the development of cinema and theater.The theatre chain System is the core areas of China’s film distribution and exhibition system, it is also the products of the market economy and the demand for the development. Chinese theatre chain system established from 2002,after 10 years of reform and development, it broken the state monopoly over the purchase and distribution of films that was designed for the planned economy in the past. The theatre chain system got through the adaptive period from 2002 to 2004 after it was initiated, and experienced a merge and reorganization era from 2005 to 2008. Now the system has developed to brand integration time in recent years. It has formed a relatively stable market structure, and accumulated a certain amount of commercial experience in operation. With the city’s economy continues to develop, cinema get together to compete, how to stand out in a competitive market, has become the problem of the cinema and the theater must go to face and solve.Chongqing is the only municipality in western, with the rapid economic development and the evolving district create, it attracting a lot of investment in cinema theaters, and promote the development of the film market in Chongqing. At present, several theaters business forms can be found on the representatives of Chongqing market, it have great significance to explore the status of development.The paper based on the full use of all aspects of data and information, it gives a discussion that more comprehensive and systematic through the development of Chinese theatre chain system and the performance of Chongqing cinema market. The first chapter introduces the background, significance, contents and methods, and introduces the research status of the theatre chain System. The second chapter introduce the structure of the film industry chain, highlighting the important role of theatre chain system in the film industry. The third chapter explains the implementation and effectiveness of Chinese theatre chain system. The fourth chapter is based on Chongqing, in this section it analyzes and summarizes the structure of cinema market and give Wanda Cinema as an example to analyze its cinema business model. The fifth chapter is to analyze the promotion of Chongqing cinema. Chapter six summarizes the Chongqing cinema business problems and propose countermeasures.