The Characteristics, Differences And Mechanism Of The Spatial Evolution Of Creative Industries In Nanjing

The spatial distribution of creative industry has been a hot area of research in recent years, but more attention should be drawn to the time-space features of this spatial distribution and the social network lying behind it. In this paper, the characteristics, evolution and differences of the spatial distribution of creative industry in Nanjing has been analyzed by the method of GIS spatial analysis. And then, take the advertising industry in Nanjing as an example, with social network analysis and space-time path been used as main methods, the characteristics, evolution and influence factors of spatial distribution of the advertising industry in Nanjing has been researched.First, this study analysises the creative industries in Nanjing and shows the spatial distribution of different types of creative industries, that have shown a certain degree of spatial agglomeration characteristics, the process of evolution has experienced dispersed into centralized spatial process. Due to the differences in the characteristics of industrial association, ownership structure, the structure of enterprise scale, the developing stage of industry and growth trends of the creative industry, there are obvious differences in the spatial distribution patterns, the process of evolution, gathering level, gathering speed and so on. Second, the study of the spatial characteristics and evolution of the advertising industry in Nanjing shows that it accompanied the new spatial dispersion trends in the agglomeration process, mainly manifested by the distinguish tendency from office to residential area, indicating that the boundaries of all types of functional space are blurred as well as various functional space superimposed.Finally, selected Nanjing Zhujiang Road-Beimenqiao advertising industry gathering area for the object,according to the research on the space change of enterprises, it is found a stage characteristics of the spatial selection and space agglomeration effects, and identify the local enterprises, local government, media and corporate F as key actors, while its social networking features manifested in stage characteristics, market-oriented social network, project-oriented partnerships and spatial effects of pioneer companies.The conclusions include:The creative industry in Nanjing presents an overall distinct aggression feature, which involves in space following a multi-depots-centripetal-aggression-planar-diffusion progress.Advertisement companies’requirement in space begin to change, as those moving from traditional resident areas to resident-office-mixed areas, and show a property of coupling in different neighborhood enterprises. The local market, government, media and cooperation formed a kernel-aggression subgroup of social network in Zhujiang Street-Beimen Bridge advertisement aggression area, which has a relatively strong domination. Besides, companies decide transportation, infrastructure and region recognition as their priority site selection factors. The inner relationship in space and social network is:the aggression in space may contribute to the development of social network, and a well-founded social network could attract more actors participating, in other words, the establishment of network relationship would partly help the aggression of actors in space.The whole thesis contains about 34000 words,55 pictures and charts.