Urban Image Propaganda Film Titled <Beautiful Yilan On The Way>

With the fierce competition between cities, a growing number of cities and areas have realized the importance of urban image. The urban publicity film aimed to improve the visibility and influence, shape the distinctive feature and win the brand-new opportunities has emerged as a new form of modern television art. The urban publicity film can be seen as a visual introduction to the city or area. It is a carrier of tourism promotion as well as a means of investment attraction. In addition, it can also present an intense visual impact on the historical and cultural essence of the city with distinctive feature.During the course of making this publicity film, the narrative function of the film has been fully utilized. This film is devoted to introducing the natural scenery and economic development of Yilan County in an artistic manner. After elaborating on the urban image, this film has also established the importance of publicity film to the building of urban image. This paper has analyzed the publicity film from the perspective of distinctive culture, narrative structure and the use of visual-audio elements so as to improve the quality of publicity film constantly.