"Plus Eyes"—The Study Of The Design Of Sugiura Kohei

Sugiura Kohei is one of Japan’s most distinguished postwar graphic designer. His design theory, information design, book design and other fields of design in Japan and Asia have a profound impact. Sugiura Kohei re-examine the Asian culture, and refine his design ideas and design philosophy. In the fierce collision of East and West, he stick to the Asian culture, and rooted in Asian soil, so that Asian culture show a unique and spectacular scene in the field of graphic design.Sugiura Kohei’s firm in Tokyo called "Plus Eyes", meaning "many eyes". Plus eyes is the essence of his theory. Kohei Sugiura’s "Plus Eyes" ideology grew out of biology compound eyes, and in the design field have been given a broader meaning:his design is different from the trend of the subtraction of the design. His theory embraces multi-angle and multi-subject. Complicated but not chaotic. He describe interpret complex Asian culture as multi-angle.This paper consists of four parts:introduction, four chapters and conclusion. In the introduction mainly expounds the purpose, research status and problems, The first chapter describes the concept of plus eyes. The second chapter compound eyes of the mankind, development and maturation process, and Ulm coaching experience to Sugiura Kohei think a tremendous impact. Chapter 3 elaborate design features with Kohei Sugiura’s design work:One is two, two is many, and many returns to one; Complicated but not chaotic; Can not comprehend at one glance; The cover of book is the face of body; Japanese culture and Asian culture and so on. Chapter 4 describes the inspiration of Chinese graphic design thinking. Ultimately concluded:Kohei Sugiura great success in the design of great significance, he pressed on, in this era of subtraction provides an road for us:We should insist on Asian culture as the core design. Asian design needs make their voices heard, far looked prosperous Western design, we can not forget the foot of the land have had a kind of brilliant, profound traditional culture. The way of Chinese designer should be based on our own Chinese Culture.