Research Of "Nice Rice" Brand’s Ⅵ Design And Application

This purpose of this paper is approaching the individuality and humanity of the "Nice · Rice" brand’s design from the cultural aspects of rice. Also, this paper is elaborating the value of this brand’s design and the significance of this unique culture in detail. In this paper, I will present the importance and the value of the design in the promotion of this brand.The design of "Nice · Rice" brand is based on the idea of the environment of changing from social patterns to natural aspects. This design is aimed at spreading the concepts of sustainable development and consumption to target population. Moreover, this design is promoting a new attitude to life which people are able to find rusticity in the impetuous noisy city. In a certain extent, people can return to pastoral life and involve in the autumn harvest. Thus, people would not worry about the food safety. This design does not have the pursuit of luxuriant technologic packaging, instead it abandons all the complexities. It only use the simplest solution on the premise of saving resources to resolve the problem. That is what "Nice · Rice" brand is pursuing in its own design. "Nice · Rice" brand put the unique elements of Du Liang’s rice culture and the idea of returning to the basics into the design. Then, it creates the rice image promotion with local characteristics and individualities. Therefore, the thesis of this research has a certain theoretical and practical significance in promotion of "Nice · Rice" brand.