Report On The Development Potential Of The Intangible Culture Heritage Of Ethnic Minorities, From The Perspective Of Ethnic Cultural Medialization

Intangible cultural heritage is regarded as the "living fossil" of historical culture. it is the witness of human social civilization development, reflecting the cultural diversity of the world. In China, almost every one of 55 ethnic minority groups is in a particular region and inherits the unique intangible cultural heritage, reflecting China’s ethnic cultural and ecological diversity. Minority intangible cultural heritage is the carrier of its culture, carrying the group spirit. With the widely contact newspapers, radio, television, Internet and other media with modern culture, ethnic group culture gets into the process of mass communication, and the minority intangible cultural heritage has become the contents of mass media, which is "the embodiment of national culture media". By means of mass communication, the minority intangible cultural heritage has gained unprecedented development opportunity, but also encountered problems. Therefore, this paper takes Youyang intangible cultural heritage of Tujia minority as an example, analyzing the minority intangible cultural heritage’s development of space under the national culture media trend.In the introduction part, this article explains topic selection reason and significance, combs the current research in the field, and introduces the research methods and innovation of the article; The second chapter introduces the basic concept and characteristics of "national culture", "ethnic intangible cultural heritage" and "media", and analyzes their interactive relationship, thinking that minority intangible cultural heritage will experience the process of attenuation, amplification and accumulation in the media development; The third chapter affirms the media’s "powerful effect theory", and then analyzes the minority intangible cultural heritage and development of the media means from the aspects of technology, types, characteristics and influence; Chapter 4 says that the Youyang tujia non-material cultural heritage in media development has encountered the disappearance of the article hale, privacy infringement of culture subject and the obvious gap of communication effect, through the methods of questionnaire investigation; Finally, the author puts forward the media strategy of national intangible cultural heritage development, including insuring development ideas, raveling out the communication purpose, grasping the communication details optimizing the communication effect.