The Influence Of Functional Suggestiveness Brand Name And Cultural Suggestive Brand Name On Different Self-construal College Students’ Brand Attitude

On the basis of previous studies,this paper tries to explore the influence of Functional Suggestive Brand Name and Cultural Suggestive Brand Name on consumers brand attitude,the study is based on the difference of self-construal consumers. And it tries to reveal the different influence of Functional Suggestive Brand Name of different self-construal consumers brand attitude.At the same time,this paper tries to study on the influence of different self-construal consumers’ brand attitude from Suggestive Brand Name and Cultural Suggestive Brand Name. The results show that:1. Functional Suggestive Brand Names have significant effects on the brand attitude of different self-construal consumers.2. Cultrual Suggestive Brand Names have significant effects on the brand attitude of different self-construal consumers.3. Functional Suggestive Brand Name and Cultural Suggestive Brand Name don’t have significant effects on the brand attitude of different self-construal consumers.