Study On The Art Form Of Contemporary Personalized Picture Book

With the rapid development of economy, the advent of Internet and picture-reading era, people have no time to enjoy their lives owing to a stressful urban life. Under such a background, a new form of picture book comes into being. A group of young artists with full of energy change their travel lives, diary essays, gourmet recipes into an illustrated book using vivid pictures and easy text, which is able to soothe people’s hearts with humanistic care.The concept of “personalized picture book” is proposed through the comparison between the characteristics of such a picture book and the traditional story book. Also, it makes a re-positioning, classification and arrangement of the blurred positioning and marginalized books, such as painting album, travel notes, recipes, diaries and other books with a stronger artistry. Then it makes a further detailed description of the generation, evolution and development of personalized picture book. Combined with the typical excellent cases, it makes an analysis of personalized picture book’s author from the source of artistic creation by means of the artistic creation and works theory, and also analyzes the art form of personalized picture book. In addition, it summarizes the development problems of personalized picture books in the Mainland, as well as puts forward the plan for the development of personalized picture books in the future. Finally, it also guides the creative practice of personalized picture books theoretically.This paper seeks to achieve a comprehensive and detailed analysis of the cases so that it has a rigorous logic, which is expected to provide some help for the development of the personalized picture books.