Creativity In Advertising Based On Digital Animation Technology

The digital animation technology is accepted by the advertising creative field, it has become the mainstream technology means for the advertising creative expression, so it is necessary to analyze and comb it.. From the following several aspects of it were studied:Firstly, it gives a brief overview of the advertising creative based on the digital animation technology, and expounds the unique advantages of the digital animation technology in the expression of advertising creativity from the angle of technology and business value.Secondly, through the concrete sample analysis of creative advertising in digital animation technology were analyzed and classified, summed up the digital animation technology in advertising creative application status and development prospects, from can see the context for the development of this technology in the advertising creative application and development direction in the future.Finally, the purpose of this paper is through mobile madness "the commercials for the creative, design and production process of deconstruction and analysis, clarify the digital animation technology in modern advertising creative methods and advantages of this technology.In short, through the analysis of the concepts related to digital animation and advertising creative, summed up the combination of the two to promote each other, and achieved the purpose of the organic combination of the two.