Supporting Role Of The Toei Animation Shape

TOEI ANIMATION is the largest and oldest animation company in Japan, which can be called the miniature of the development of Japanese animation industry. Most cartoons convey the spirit of dreams and courage to the audience. Although now it is a world with luxuriant commodity, the company believe that without the strong will to pass the dreams and courage to young peoples,there would not be a good product, and which is the production concept that they still adhering to.Look at the films made by this company, the themes can be divided into adventure, romantic love, and the lovely magic theme. In order to adapt to these types of themes, Toei uses some different strategies. The protagonists appear in the form of groups in the films with adventure themes. With the partner groups around, it makes the film looks more diverse and the story content will become more colorful, also passing the theme of friendship, responsibility and dream. But in the films with the love themes, the most important is the emotional change between the characters. So obstacles are needed to promote the interesting highlight in the plot, and also promote its development. Then, in the film with magic theme, there is always a pet form, which can give extraordinary powers to the protagonist, and accompany his growth. It often play a supporting role in this story; it can be showed as his friends or his teachers.There are six decades since the born of TOEI ANIMATION CO.,LTD. The films with adventures themes have always been the major themes. In these films, the protagonist and the supporting role shows a regular existence. But over time, to face the change of the market concept and the development of the trend of the times, they will make a slight adjust to a supporting role within the same mode. There is a major analysis of this change on its supporting role in shaping the style of animation from the films with adventures themes at different times. In the carton "Dragon Ball", the major role is Wu Kong and its supporting role to emphasize the protagonist, to show his extraordinary power, and the cartoon style shape, easier to highlight contradictions dramatic story. On the cartoon "Saint Seiya", in order to meet more and more female audience, it takes a beauty shape, all the roles no matter the leaders or the supporters, each has its own unique charm to satisfy meet female audience. Then the cloth costume design concept has expanded the industry surrounding the animation, which is a successful example of commercial animation. In the "One Piece", the roles with a straw hat as the lead group successfully captured many fans. Each supporting has its own story, and charisma, not just to expand the plot around the major hero. Besides, the comic style, and exaggerated facial expressions strengthened the visual effects with more infection.The development of Toei and Ghibli is to guide its creation of supporting roles. Based on the former’s development, we can see that mode of films based on the popular comic book would adjust the rate of appearance of supporting role depending on the audience. On contrast, the latter would not bother to cater to the market, and always uphold the idea of Hayao Miyazaki.Toei and Disney, influenced by the country’s national identity,the core of create supporting role will be different. The former by the impact of the national spirit, pays more attention on collective heroism idol. The lead should work closely with partners to win, and the good cooperation and interaction celebrate the spirit of friendship and solidarity. While the latter by the impact of the pluralistic national identity of US, there is no single nationality impact, they pay more emphasis on individual heroism spirit. Heroes appeared more and the supporting role used to show the power of the hero. It is the important factors that determine the two different groups,which is affected by ethnic factors of nation.With the government’s attention and support, the China animation has make a significant progress, and the quality of animation film has significantly improved too, there have been a huge number of high-quality works. But there are still many hidden dangers, such as the serious form templates, lower recognition and no spirit of innovation. Without new elements added even the kids are asleep while watching this film, its hypnotic effect shows obviously. China’s animation should learn the advanced experience of Toei Animation, regard the characters both of the lead and the support role in the equally position, and then put the passion of create the lead role equal to shape of the supporting role, so as to keep the innovation of setting the supporting role.