Research On The Current Situation Of Investment And Financing Mode Of Chinese Film Industry

The research of this thesis is the research on the current situation, problems and Countermeasures of Chinese film industry investment and financing. In order to highlight the focus and innovation of this paper, the research object of this thesis is to select the film project as the research object, to study the three kinds of financing mode, which is the Internet, copyright financing mode, and the advertising financing mode. The reason why this three types of financing model for research, one is the innovation of the paper, the second is because these three types of financing model has been made in the domestic film industry, with the continuous improvement of the legal system of China’s film industry, information technology continues to improve,the future of the Internet to raise public mode, copyright financing mode and advertising financing model will be more important position in the entire film industry.This paper mainly from the development of the status quo, problems and Countermeasures of the three perspectives of the three types of financing model. First is the status quo:(1) with the continuous improvement of China’s copyright protection system, the film copyright gold content is increasingly high, the domestic film companies to use the strength of the more powerful film projects, the bank and other financial institutions to apply to 500000000 yuan to 150000000 yuan ranging from bank loans.(2) named time, Taobao all the chips, micro chips, we cast and other Internet platform to raise the public’s rise, ordinary members of the public to invest in high barriers to entry in a film project provides the possibility, and to raise the public Internet has created a myth of a plurality of box office, such as billions of dollars at the box office of the hundreds of thousands of cold jokes, and box office over 8billion yuan of the Mahatma return ".(3) advertising financing has become one of the main financing channels for the film project in recent years. Foreign transformers series is a major advertising financing, according to the statistics of the series of cumulative advertising has reached more than 70, only 4 of the advertising to reach 18.Domestic "private custom", "west wind" and other films, are advertising implant.Secondly, there are the problems:(1) the main problems of copyright pledge mode are:the high threshold of copyright pledge, the big risk, the difficulty of bank liquidity and the harsh conditions of pledge.(2) the Internet all the chips to raise the question of a legal risk, the Internet is not in line with the public to raise the relevant provisions of the Securities Act, company law, easy to violate the company law, illegal fund.raising and other crimes. Two is service system risk. Domestic Internet platform to raise public information disclosure, investment feedback, project supervision and other services system, is still in the exploratory stage, there are still many imperfect.(3) the problem of advertising financing. In this paper, we mainly study the film project. For the film, the placement of advertising, advertising, and other issues, one will affect the advertising is expected, is not conducive to the development of the scale of future film advertising, the two is to reduce the quality of the film, the film box office constitutes a direct impact. Finally, the countermeasure. Based on the theory and practice experience, this paper puts forward the corresponding solutions to the three kinds of innovative financing channels.(1) the main countermeasures are: to establish the third party security system, the third party supervision system, set up the film copyright risk assessment institution, the film rights and so on.(2) the Internet all the chips to raise the main: improve the access system for the Internet to raise public information disclosure system, and further improve the Securities Act, the company law, the relevant laws and regulations, standardize the business scope of the Internet to raise public platform, etc..(3) advertising financing measures are: the establishment of professional advertising agency, cultivate high.quality film advertisement trader team,film advertising to establish evaluation system, enriches the movie product placement method etc. countermeasures.