The Development Status And Government Strategies Of Cultural Industries From The Perspective Of Industrial Convergence

Since the 21 st century, the industrial convergence has become Normal social development in an increasingly competitive market. The culture industry own unique characteristics of High permeability, high coupling and strong correlation effect, which make culture industry particularly dazzling in the background of the industrial convergence. “The culture industrial convergence” quickly became Network hot words.The industrial convergence plays an important role in promoting the development of the culture industry. But, due to the particularity of the culture industry, when the theory of the industrial convergence was introduced to the culture industry, it appeared some new features, such as the external auxiliary of technological progress, Industry boundaries blur, the convergence in the core of experience. So, in the process of the culture industry convergence, we need to pay attention to the effective use of above three points. Otherwise, the effectiveness of cultural industry convergence will be affected, which the problem of Chinese cultural industry convergence has proved.First of all, it was overemphasized on the importance of high-tech in the process of the culture industry convergence. That make science which we call “hardware innovation” setting off a squeeze on cultural content which we call “software Innovation”. The convergence between the culture industry and science are going into astray. Secondly, an exclusive drive for economic interests while ignoring the cultural characteristic of experience has caused destruction to the culture industry market. Thirdly, the field of our country’s cultural industry convergence is too narrow, which is lack of deep convergence. Internal convergence of the industry is mainly concentrated in the permeation of the high-tech to the traditional culture and a small amount of relevant industry restructuring and convergence. The convergence of industries is mainly focused on the convergence of tourism and the convergence of traditional agriculture and manufacturing. This pattern has produced the following problems: convergence mode is single, the process of convergence is lack of creativity, the products tend to be similar. These problems affect the attractiveness of the product to consumers, and then affect the economic benefits.In view of the above problems, this paper explores the way to solve the problem from the angle of the government’s role orientation and Strategy Selection. First of all, it reveals the necessity of government rational intervention in the cultural industry in theory, and further concluded how the government should intervene: Government intervention is not a strong intervention, but as a service provider’s identity. And then put forward some strategies for the government to promote the convergence of cultural industry, such as continuing to encourage technological innovation, promoting the development of the market diverse subjects, as well as further regulating the market and so on. The above measures would achieve a stable environment for the convergence of the cultural industry in our country.