Research Of Comparison Between “The Great Jang-Geum” And“Empresses In The Palace” In Establishing And Spreading National Culture And Value

Ethnic culture value conception spreads through TV drama is a public communication way and is the most important and common carrier. The South Korea historical TV drama representative work named “The Great Jang-Geum” and Chinese historical TV drama representative work named ”Empresses in the Palace” always have a high audience rating.Historical TV dramas are always been pursued by public. Culture is the soul of a nation and is the visiting card that a country or nation transferred to the world. Value conception is the moral standard that the nation joint to stick, every nation hopes their culture and value conception can identified by and influence other nations. Our country has a lot of minority and the minority images presented by TV programs can be seen everywhere, however, the images modeled by media has a large number and different styles. Nation is a group of people who are distinguished by shared loyalty and emotions. Different nations have different visualize and features from other nations. “The Great Jang-Geum” and “Empresses in the Palace” which are hot in show in Asia countries and different regions as a historical court drama set off a lot of hot waves of“Korean Wave” and “NiangNiang Hit”. The value orientation, ethnic culture and ethnic character of a nation can be constructed elaborately and spread to audience through TV drama. “The Great Jang-Geum” brought the catering culture and medical skills to the audience, whereas “Empresses in the Palace” also shows the loyal backyard and “etiquette” culture of Chinese nation,meanwhile, the character and modeling of two heroine exhibits the different culture value conception. One country can use TV drama to construct and transmit the culture and value conception of its own nations. And can improve ethnic visualize and model good nation visualize by transmitting different value conception.This paper employed the principles of Journalism, Communication and Radio and TV Journalism to comparatively analyzed and researched the character, culture and value conception,etc., construction and external transmission of “The Great Jang-Geum” and “Empresses in the Palac”, also comparatively analyzed the different culture value conception visualize constructed in the two dramas, meanwhile, reference the advantages of construction and transmission of their own culture value conception in the two dramas, and then obtained some enlightenment of ethnic value conception modeling and external transmission. This paper is aimed at improving thedevelopment of our external transmission career, referencing excellent TV drama works and exploring how to use TV drama to model excellent culture value conception and external transmission, modeling great ethnic and national visualize.