Effects Of External Representation Form And Message Framing Of Health Information On Health Behavior Decision-making Of College Students

Health refers to physical, psychological, and social state of complete well-being, and not just the absence of injury or disease. Health information is the information that is related to these three aspects of health. External representation refers to the composition and structure of problem situations, including physical symbols, dimensions, and external rules and constraints, mainly including images, text, audio, video and other specific forms. Information frame is that how information is structured, its ultimate purpose is usually to promote a specific behavior. Health behavior is all the useful behavior taken by the individual who is in order to enhance their physique and maintain physical and mental health, that everything is conducive to health behavior; Health behavior decision refers to the individual of health information processing, so as to make the appropriate choice, judgment or evaluation of behavior.This study investigated the situation of College Students’ healthy life style, and discussed the influence of external representation form and message framing of health information on the health behavior decision of college students by questionnaire and experiment. On the one hand, it reflected the current situation of College Students’ health behavior, and analyzed several major factors leading to the differences in the healthy lifestyle of college students, and enriched the theoretical and empirical research on College Students’ health behavior. On the other hand, it can also provide feasible policy suggestions. According to the different health information take different forms of expression and message framing, and create a positive and healthy education environment, optimization model of health education, so as to improve the effect of health education for college students.This study is divided into two parts, first part is that subjects are randomly selected from Southwest University by stratified sampling method, and 282 effective questionnaires was screened out among 310 questionnaires distributed, we took College Students’ life style evaluation scale as a measurement tool, investigated the present situation and characteristics of the health behaviors of college students, and analyzed the several major factors resulting in the college students’ healthy lifestyle differences. In the second part, the design of random grouping experiment was used to study the influence of two factors on the health behavior decision-making of college students.The following conclusions are drawn through the analysis of the data processing and analysis:1, the overall healthy lifestyle of college students is higher but lack of exercise, In the dimension of life appreciation behavior,nearly 1/3 of college students are not clear about the purpose of the university.2, the difference of healthy lifestyles of college students in grade, professional, whether only child three demographic variables was not significant. In sex, family income, education level of parents, preschool types of household registration, there was a significant difference. The students with family monthly income higher than 5000 yuan have a healthier lifestyle than those with family income less than 5000 yuan; Liberal arts students have a higher level of healthy lifestyle than science students, the higher the level of parental education, the more healthy college students’ life style.3, in the aspects of regular life behavior, health responsibility behavior, interpersonal support, liberal arts students have more health related behavior than science students. Family month income and parents with different cultural degree will affect the healthy lifestyle of college students, compared to the effect of family month income on implicit healthy behaviors, the influence of parents’ education level on College Students’ health behavior involves two aspects of implicit and explicit, and maternal influence for recessive healthy behaviors is more prominent.4, in the decision-making process of the exercise, regular life behavior, nutrition behavior and health risk behavior, health information representation has significant main effect, information leads to higher health behavior effort than the audio information.5, in the decision-making process of the exercise behavior, nutrition behavior, interpersonal support behavior and life appreciation behavior, health message framing has significant main effect, positive framework leads to higher health behavior effort than negative frame.6, among eight kinds of health behavior decision-making, the interaction of information external representation form and message framing are all not significant.