The Governance In Our Country Under The Perspective Of The New Media

With the rapid development of Internet technology, the application technology and the application forms of the new media have been continuing to improve. In nowadays, the impact of new media has been deeper in all areas such as politics, economy and culture. The new media not only has changed the communication environment of the information that in traditional media era, but also gave birth to a new pattern of relationships and new ways of thinking and behavior. China’s governance is carried out under the background of the social network. The role of the network, especially of the new media, the advantages and the disadvantages which are brought up by the new media clearly worth us deeply explored. The political influence produced by China’s Internet users will be more and more powerful with the common tendency of Internet users and the scale effect in the new media era. New media has brought new challenge to governance that we didn’t meet before. On the one hand, new media has created a political platform for interactive communication which makes democratic supervision and the game of interests more convenient. At the same time, the enthusiasm of the management that in public affairs and public participation is to mobilize, citizen’s democratic consciousness improves on the basis of knowledge and participation. Therefore, as a positive effect to the governance, new media has promoted the construction of legality in our China. On the other hand, there are also potential risks that may boost or intensify the contradictions to our society. Because the irrational participation, improper information dissemination and the consumers of negative preference easily appear in the new media era which may put pressure on the government governance.To enhance the capacity of governance in our country in the new media environment, government should Take the initiative to change ideas, and try to Integrate into the environment of the new media era with the open field of vision, the psychology of equality and the rule of law concept. Comprehensive measures should be taken. Firstly, we must actively use the new media platform as a bridge for government civilian communication and innovate the way of social management. Secondly, we should create a good image of the government by the way of improving the government information publicity system, establishing or perfecting the laws or regulations and enhancing the network literacy of leaders. Last but not least, the government should also actively explore diversified supervision under new media environment which is integrated of multiple powers to regulate and guide the network public opinion towards a healthy, orderly development.