The Theory Of The Governance Of Network Fakes

With the advent of the era of "Internet+", most people loved the Internet shopping as an emerging industry.people buy a product on the Internet has been a common thing now. Online shopping goods of good quality, low price, variety, simple operation, most consumers have similar Internet shopping experience in our country now. However, Internet is a double-edged sword, both good and bad side, some illegal businessmen meet online selling goods are profitable, at the same time, the Internet has concealment, regionality, proof, rights, consumers’ right to know is limited greatly. So they will be fake and inferior commodities, infringing goods into the online sales, great damage the legitimate rights and interests of the online consumer, make our country developed newly emerging Internet consumer market into a "haze" again. Therefore, how to comprehensive governance of the Internet sale is a big problem needing to solve. Law enforcement agencies for network sale while also adopted a series of measures in our country, but it is only after the incident management, not curb the spread of fake goods from the source; through The author consulting a large number of related to network sale books, periodicals, news reports, integration of the latest laws and regulations, and relevant experts suggest real practice, practice, with the aid of a comprehensive analysis in this paper, the network sale a problem, and puts forward some effective Suggestions for readers reference.Network fake goods mainly refers to the infringement of intellectual property rights of shanzhai product defects and quality of goods itself is not qualified products. Network fake goods mainly appears in C2C and B2C e-commerce platform, can be divided into food, medicine, daily necessities and cosmetics counterfeits counterfeits, agricultural products and its accessories counterfeits counterfeits. Because the network sale has hidden behavior and scope extensive, technology advanced, ease of operation etc., for criminals by using network provides the counterfeits. As consumer complaints gradually rise in online shopping, online fake problem more and more serious. There are many different kinds of fakes, spread rapidly, regional, organizational, large-scale, counterfeits directly violate the image of quality goods manufacturers, damage the interests of consumers, network platform trading environment, the consequences would be immeasurable. The author thinks that, the network due to the fierce competition between electronic retailing of counterfeits, government regulation is not in place, regulation is not very perfect, the existence of consumers know the fake fake psychology, tort subject complex hidden, backward technology and equipment, etc. Governance network, therefore, need to improve the network legislation, counterfeits counterfeits clear network of counterfeits and governance object, improve the anti-counterfeiting technology, implement the network sale possible related to the responsibility of the enterprise, promote the construction of credit system, strengthen collaboration and communication between different departments and so on, through the above measures, can better solve the problem of network sale.