Research On The Characteristics Of Young Female White-Collar Body Consumption

Consumption is the inevitable topic of human life, big to the state finance, small to individual daily expenditure, consumption behavior affects all aspects of people’s lives. Due to the development of national economy and the reform measures and the introduction of western culture, consumption type is complicated and diversified. Body consumption as one of the basic consumption, now not only to meet the general needs of the people. In all groups, the body consumption behavior of white-collar class has been attracted the attention of the public purpose. They have stable income, consumption ability, able to quickly absorb all kinds of consumer information and consumer behavior, choose which can show their personality and the way to interpret their unique culture. In order to directly reflects their pursuit of fashion and taste, white-collar groups put more attention and funding than other groups in the physical consumption, especially young female white-collar works.In the study of physical consumption of young female white-collar workers in the past, the research is mainly used to study the relationship between women and the body theory in the field of consumer society from the mass, and body aesthetics, or analysis of women consumption alienation, also explain the relationship between the body consumption and identity from the Perspective of social psychology. These studies pointed out the body more or less consumption behavior of young female white-collar workers is the comprehensive effect of various social factors, such as social background, consumer culture, mass media and so on. But in the rapid development of society, change rapidly today, in under the influence of the social environment, the young white-collar female body consumption did not change, what is the characteristics of the physical consumption? In addition to the effects of the above mentioned, the body consumption behavior of young women but also by the unique characteristics of the group decision. Then, they were in the group interaction of this group, occupation and social interaction and how to influence their body consumption.Therefore, in this paper, by using the method of questionnaire investigation, interview method and literature method to study the structure of the young female white-collar workers now of body consumption situation analysis, research, the detailed analysis of the characteristics of the groups of body consumption, trying to explain the characteristics of the groups of young women whose body is how to influence consumer behavior, influence degree. The article consists of five parts. The first part is the introduction, firstly explains the research origin and significance, followed by the research ideas, research methods are described, and finally the definition of related concepts in this paper. The second part is the literature review, the research status at home and abroad to sort out the body consumption, and comment on it. The third part is the survey of young white-collar female body consumption situation. The first is from the three aspects of the young white-collar female body consumption basic description, followed by the change of young white-collar female body consumption patterns are explained, at last the characteristics of young female white-collar workers is focused on the analysis of consumer behavior of the body.The fourth part of the article, is a group of young female white-collar groups were analyzed, and discuss their physical consumption is affected by the group in. The first is the description of the characteristics of young female white-collar groups, from group interaction, occupation and social convergence of three aspects to explore the impact on consumer behavior of the strength of body, and explain how physical impact on consumer behavior. The fifth part, the conclusions drawn in this paper.