SWOT Analysis Of Chinese College High-level Women’s Football Sustainable Development

The Chinese Women’s Football Movement sinks into down, even the differences from foreign teams are growing. In this situation, we should make it a top priority that our Chinese Women’s Football Movement develops in a sustainable and healthy way when finding how to carry out effective methods to solve the current crisis. With going deep into the combination of sports and education, it points out the combined development direction of school sports and competitive sports. And it also provides strong policy support for building high level sports teams in colleges and universities. By the typical place in history, colleges and universities take more history responsibilities to develop our Chinese Women’s Football Movement.This article quotes a SWOT analysis to analyze the influence factors of sustainable development for our Chinese Women’s Movement. According to the internal factors(strength and weakness) and the external factors(opportunity and threat) of our Chinese Women’s Football Movement, I’ll study to arrange the matrix.The internal strengths for sustainable development of our Chinese Women’s Football Movement in colleges and universities are the need of school self-development, for example reputation, studies solution of high-level or retirement athletes, multiple benefits from launching sports events, inheriting the tradition of school sports, and the unique charm of football movement.The internal weaknesses for it are the lack of reserve talents, low competitive level, low market degree, development funds bottlenecks, few competition opportunities, and few arrangements for the events.The external opportunities for it are increasing emphasis from country on campus football, the reform combination of sports and education, people’s attention of football program, and the increasing number of college students by enrollment expansion.The external threats for it are the grim situation of graduate employment, unbalanced development of women’s football, and resources competition of other advantage events in colleges and universities.Constructing matrices from the internal strengths, the internal weakness, the external opportunities and the external threats for sustainable development of our Chinese Women’s Football Movement in colleges and universities, it can constitute SO strategy, WO strategy, ST strategy and WT strategy. In summary, taking advantage of external opportunities should be relying on internal strengths, overcoming internal weaknesses should be taking advantage of external opportunities, external threats should be relying on internal strengths, and overcome internal weaknesses.