Ice And Snow Sports Tourism Development Countermeasures Study In Liaoning Province

With the rapid development of economy in our country, the people’s living standard has greatly ascend, disposable leisure time increasing, and the consumption ability also rises greatly. People have started to paid attention to the health of their body, more and more people begin to spend money on health. The sports tourism industry is becoming a hot spot of consumption, the ice and snow sports tourism as an important part of sports tourism has been more and more likedby the pursuit of the people who want to be healthy, so the Ice and snow tourism is very popular now. Just as the situation of the ice and snow sports tourism’s development in the northeast area,theHeilongjiang and Jilin provinces’ development is the best.However, the development of ice and snow sports tourism in Liaoning Province is not very well as the other two provinces. This study was try to identify the factors restricting the development of ice and snow sports tourism in Liaoning Province, objective analysis of the current situation of the ice and snow sports tourism in theprovince, dig it’s own advantages and disadvantages, summed up the corresponding developmentcountermeasure,then find out the constructive comments of the Liaoning Province’s ice and snow tourism’s future development.In this research I have used the method of the documentation,survey, interview,mathematical statistics, andcomparative analytical to investigated the managers and consumers in the skis of the Liaoning Province.This study the following conclusions:1.Ice and snow sports tourism in liaoning province better than ice and snow sports tourism development in heilongjiang and jilin provinces have the following deficiencies: venue facilities, ice and snow ski runs backward, the lack of a higher awareness of the brand experience, ice and snow sports tourism talented person insufficiency, the types were some disadvantages of snow.2.Ice and snow sports tourism of liaoning province’s main advantage is that the traffic is convenient and suitable climatic conditions, potential customers, rich,consumption potential is tremendous, basic public service facilities, such as hot spring characteristics and national culture characteristic.3.The state government of ice and snow sports tourism is more and more attention and support, and introduced the related preferential policies. People demand for ice and snow sports tourism is increasing, consumption ability are also rising,consumer ? on ice4.Ice and snow sports tourism consumers, liaoning province, mainly students and middle-aged participation form is given priority to with travel and family autonomy.Based on the summary of the research findings, in order to the better development of ice and snow sports tourism in liaoning province put forward the following countermeasures:1.Strengthen regional cooperation to establish industrial cluster2.The construction of large multi-functional ski resorts, ice and snow sports tourism resort development characteristics3.Strengthen propaganda, improve visibility4.With the help of the ice and snow sports promote the development of ice and snow sports tourism5.Strengthen the ice and snow sports tourism talents training and communication6.To carry out the snow and ice entertainment projects and related products...