Linyi City Badminton Club Management Status Of Research

With the rapid development of the economy of Linyi, the requirements on the quality of life for people rising, pay attention to health, experience sport brings people vitality and fun has become a part of modern life indispensable. So the future of sports market potential is very great potential. Badminton has been the traditional advantages of the project in our country, often to win in the world competition, thus stimulating the majority of badminton enthusiasts badminton fitness enthusiasm, it also has super entertainment, ornamental, exercise and other features, by the people love. Linyi badminton club starts late, which belongs to the new sports industry, the Linyi City Badminton Club market pending continue to develop. So this paper based on the status quo of badminton club in Linyi City, through the method of questionnaire, expert interview, on-the-spot investigation, refer to the literature etc. the current status of Linyi badminton club were studied. Through the study found: 1 Linyi City Badminton Club in small and medium sized, only a large comprehensive club.Conditional facilities are generally quite. Club member management mode of the use of member system, membership fees according to the size of the club venue to develop. The club’s income is mainly the venue rental fees, membership dues, badminton training fee, sports franchise store revenue, advertising and other four major revenue modules. According to the investigation and research, found that a badminton club about the existence of some problems: 1 operating without a license is more serious, six clubs only two clubs for the formal legal registration, the rest are operating without a license. Six 2 clubs are out of the golden period of the venue idle. 3 club venues advertising spaces appear to varying degrees of idle, the utilization rate is low. 4 club coaches level is uneven, so the quality of badminton training can not be guaranteed. Suggestions; in the government, should increase the supervision and support of the Linyi badminton club, to ban illegal business. Regularly organize business training coaches, awarded certificates of Badminton Coaches, coaches certificates, to the long-term development of Linyi badminton has a important significance. Club, with the times, to develop new ideas, the club’s development and diversification, improve the venue utilization, from the details of the start, the capture can increase revenue points. An important part of the club’s sporting goods shop franchise income is the club’s income can not be ignored must strengthen the relevant business personnel training, actively learn from the successful operation experience of network of shops, to cope with the huge market competitiveness, while increasing stadium revenue.