The Research On The Present Situation Of Tennis Industry Development In Beijing

Tennis as the small ball sports in the sports category, along with the growth of social economy level in recent years, has been popular to more and more people, the masses love of tennis also led to the development of tennis industry. At present, Beijing as the center of China’s political, economic, cultural city, the tennis industry market has huge potential for development.By using the literature material law, questionnaire investigation, logic analysis, mathematical statistics and other research methods, the paper involves the object of study, including the Beijing tennis club and the trainer, tennis venue management, based on a questionnaire survey of the tennis supplies agents, has carried on the visit to the administrative department for physical culture and sports, tennis education experts for the interview, eventually finish analysis.Results show that the Beijing tennis mass good fitness, sports infrastructure construction speed, but at the same time also found that lack of high level sports talents, inadequate tennis tournament organization, coach training personnel adverse ingredients such as good and bad are intermingled.Beijing as the national advanced service development center as well as "broken" key should be timely adjustment in the process of development is not enough, so that a city a good guiding role. Aiming at the problems of Beijing tennis industry this paper put forward the corresponding countermeasures and Suggestions. The results of this study are as follows:1, Beijing tennis competition in full swing, but in the professional tennis club on athletic talent cultivation quality, less tennis club marketing efforts, create star players, fans maintenance consciousness is weak.2, Beijing fitness club good operating performance, but the service tend to homogeneity, and the imperfection of the supporting services, lack of innovation, and training staff for part-time college students, most have no training qualifications.3, sports venues operating positioning is not clear, drive the situation of the main common sideline, has unreasonable places in the venue layout, not balanced distribution, realize reasonable allocation of resources.4, Beijing sports goods manufacturing industry is not developed, supplies sales, occupy the important position in the sports industry, but the tennis supplies enterprise scale is small, lack of scientific research talents and technology breakthrough, lack of local brand in Beijing.This paper puts forward Suggestions and countermeasures: enhance tennis event marketing efforts, accelerate the system reform to promote self-reliance management; To improve the quality of talents, working pattern set; Capital integration, form joint regional competitiveness, creating local brands; Clear rewards and punishment...