Research On The Objects Of Onlookers In News Events Involving Officials Of Network Communication

It has been a common phenomenon for the netizens to look on news involving officialsin the information age,which makes profound impact on the real social and political life andbrings severe challenge to the image-building of government. In most hot news events whichare related to official corruption, lack of government executive power, many netizens arelikely to look on.By selecting the ranking list of Sina’s Domestic News Weekly Review (2010-2013),taking the news events involving officials which makes netizens to look on as the researchobject, this paper analyzes the change of object of onlookers in the on news events involvingofficials, finds out its inherent laws, and makes further analysis on the causes of this object ofonlookers and by understanding and controlling the stage on which irrational emotions comeup easily, the author draws up an effective forewarning mechanism and ways. At the sametime, by analyzing the aggregation process of the abnormal flow netizens’attention duringnews events involving officials in network communication, this proves the following theories:onlooking is the product of news dissemination, as well as the environment of newsspreading.Onlooking constructs a special social relation, and it transforms news events tomedia events.