Build Media Ecological Civilization Of Micro-blog In The Vision Of Media Ecology

The progress of science and technology not only to promote the overall society and economy development, it also brings changes in the field of communication, new media-----micro-blog arises. Micro-blog appeared in 2006, but to its phenomenal growth rate, it has become the most fervent communication tools, and become a kind of new media form with its innovative integration communication advantages. With the information network and mobile communications technology advances, in order to meet the needs of the public at any time in the new era of convenient communication, the micro-blog enter people’s vision and gradually become a topic of wide public concern, it is an innovative communication tools and platform in the after of the mobile phone text messages, web forums, IM instant messaging software and social networking sites. The emergence of micro-blog change the transmission of information, expand the scope of communication greatly and human society and their survival has been extensive and profound impact.Media ecology is use of ecological theory to study media and its survival development environment, as well as the relationship between the two. It take media and environment as a system to study, explore the interaction and mutual checks between them, while explore the dependencies between the different media living environment. Micro-blog have become the most popular media, has the specific ecological environment for the rise and development, use the theory of media ecology to examine the micro-blog, explore effective route of transmission has great significance.In this thesis, the micro-blog in the theoretical framework of media ecology to study, from the macro and micro angle analysis micro-blog existing ecological environment. Macro ecological environment from micro blog in political environment, economic environment, cultural environment, technological environment four aspects to carry on the analysis, makes micro-blog in a macro, dynamic and the process of evolution; Microscopic ecological environment research is introduced media niche concept, analysis the industry ecological environment of micro-blog, From the basic theory and communication with the media ecology as foothold to the micro blog disseminator, audience communication effect and inquiry, discuss the micro blog media ecological problems.This paper dialectically the micro blog existing development of ecological environment, to promote green spread of the micro-blog and build harmonious concept of the ecological environment and path. Enhance the micro-blog of "self-purification", actively guide and encourage the diversification of information, maintenance mainstream, insist on correct guidance of public opinion, promote the Green propagation of micro-blog. Create a standardized and orderly political environment, to establish a harmonious and stable social environment, develop a civilized and healthy cultural environment, build times of Technology environment, try to build a micro-blog media ecological civilization.