Research On User Experience Of Social Networking Platforms Based On The Demand And Behavior

Social networking platform can be derived from the reality of the social needs to which the virtual network. This kind of social network as the carrier mode, allowing users away from the traditional social restrictions aging range. In particular, the involvement of new mobile carrier (smartphone, pad, wearable device), let us get out from the keyboard and display, so that we experience more freedom interconnection.We are concerned about the social networking platform to bring facilitation also should see a lot less product design. Especially utilitarian excessive development and operation of the market, so many social networking platforms ignore the user experience, external orientation exhibit convergence, similar functions, operational difficulties, a lack of human touch, the problems which they appear in the design, in fact ignoring reflect user needs, present urgent need to find a starting point, the user needs and product design can build up relationships.The author of the current social networking platform analysis found that many successful Internet products actually has its own features and the operation mode, which makes the product itself has the advantages of difference with other products, the distinction between products from product positioning media properties, from the behavior under different performance needs of users, designers of these products to the above factors as product design and specification of the content, and ultimately through technical means, implemented in the product information architecture, operating procedures, interaction design and visual interface on.First chapter provides an overview of the user experience, and experience the opportunity to expound Web2.0 environment, analyze the current situation and development of network products crux, for example there is a network of social behavior, and finally summed up the user’s social networking platform for real significance. The introduction is to investigate the contents of the context of social networking platform and premise of the user experience.The second chapter, mainly on the function and operation mechanism of social networking platforms were analyzed. First, the concept of social networking platform, which were described in this article, then, Sina Weibo and Renren as a case study, describes the "backside face" and "face to face" two operating mechanism.Discussing the operating mechanism of purpose, not only for a better understanding of the social networking platform, but to run through these two mechanisms comparative analysis shows the positioning and operation mechanism of how the product around the user’s choice of products. Finally, the introduction of the operating mechanism to explore product features, different functions to meet the needs of different users. Which leads to thinking "how to build a social networking platform is the relationship between user needs and product features."Chapters III and IV of the opportunity to talk about the contents of the current user needs and behavior, as well as changes in user needs and behavior. Opportunity to include the ’promotion of science and technology "," change the way information ","The emergence of social networking motivation "three parts. The emergence of an opportunity as external factors affecting the subsequent user needs and behavior, eventually leading the user to change the lifestyle, behavior actions, user habits. Changes in user requirements, including changes in the user information content, scope, openness, behavioral changes, including user information dissemination is more fragmented, more frequent information output, and finally concluded that led to the emergence of new demands on user behavior changes.Chapter V presents a social networking platform design factors that should be considered. In fact, for social networking platform is concerned, they have similar development process, there is a similar design factors need to be considered, but no similar design rules. So the introductory chapters which design factors, not the design methods and criteria. The author’s purpose is not to investigate must generalize or summarize the social networking platform in the design process has shown common problems, on the contrary, I want to emphasize goods and products, features and functionality in the design demonstrated by the differences, which species differences from different product positioning, different media properties, different user behavior, the existence of differences between what social networking platform,in order to meet the needs of different users. The source of this difference designers integrate in their own product design and implement the information architecture, process design, interaction design, visual interface. Ultimately affect the user experience.